The Sales Director / Manager – Africa is responsible for driving revenue growth, market expansion, and strategic client acquisition across the region. The role owns the end‑to‑end sales lifecycle, including pipeline development, strategic account management, complex deal structuring, and executive‑level stakeholder engagement, while working closely with delivery, product, marketing, and partner ecosystems to ensure sustainable growth and customer success

Key Responsibilities:

Regional Revenue & Growth Ownership

Own and deliver regional sales targets, pipeline coverage, and forecast accuracy.
Drive new logo acquisition and expansion of existing strategic accounts across banking, wealth management, asset management, and capital markets.
Develop and execute country‑level and segment‑specific go‑to‑market strategies aligned with regional priorities (GCC, Levant, North Africa).

Strategic Account & CXO Engagement

Build and maintain C‑suite relationships (CEO, CIO, COO, Heads of Wealth, Digital, and Transformation).
Lead complex, multi‑stakeholder sales cycles, including RFPs, negotiations, and commercial structuring.
Act as a trusted advisor to clients on business transformation, platform modernization, and regulatory change.

Sales Execution & Deal Leadership

Lead the full sales lifecycle: opportunity qualification, solution positioning, pricing, contracting, and closure.
Partner with pre‑sales, solution architects, and delivery teams to shape winning proposals and value‑based business cases.
Ensure governance, compliance, and internal approval processes are followed for all deals.

Partner & Ecosystem Development

Build and manage a strong regional partner ecosystem (system integrators, advisory firms, technology partners, introducers).
Identify and execute co‑sell and joint go‑to‑market initiatives with strategic partners.
Strengthen regional market credibility through alliances and industry presence.

Market Intelligence & Competitive Positioning

Track market trends, regulatory changes, and competitive dynamics in the Middle East.
Provide structured feedback into product, pricing, and regional solution strategies.
Position differentiated value propositions against global and regional competitors.

Team Leadership & Collaboration

Lead, coach, and develop sales and account management teams (where applicable).
Foster strong collaboration with marketing, delivery, governance, and operations teams to ensure seamless execution.
Contribute to regional leadership forums and management committees.

Key Performance Indicators (KPIs)

Regional revenue achievement and pipeline coverage
New logo wins and strategic account expansion
Forecast accuracy and deal governance compliance
Average deal size and margin quality
Partner‑sourced revenue contribution
Client satisfaction and long‑term account sustainability

Experience: Minimum of 15 years of proven sales experience in the banking, wealth management, or financial technology (fintech) industry, with a track record of exceeding sales targets, especially in the Middle Eastern region.
Industry Knowledge: Strong understanding of the banking, wealth management, and financial services landscape, including regulations, technology trends, and challenges faced by financial institutions.
Sales Skills: Demonstrated ability to sell complex software solutions to senior executives, with expertise in consultative and solution-based selling methodologies.
Communication: Excellent verbal and written communication skills, with the ability to present complex concepts in a clear, concise, and persuasive manner.
Relationship Management: Proven ability to build, nurture, and maintain strong client relationships, with a customer-centric approach to sales.
Leadership: Ability to work independently and collaborate with a team, manage multiple opportunities simultaneously, and mentor junior team members.
Education: Minimum Bachelor’s degree in Business, Finance, or a related field. MBA or relevant certifications in sales or financial services is a plus.
Technical Proficiency: Comfortable using CRM tools (Salesforce, HubSpot, etc.), Microsoft Office Suite, and other sales and presentation tools. Familiarity with banking and wealth management software is advantageous.
Proficiency in English. French & Arabic language would be an added advantage.

We realize that managing work life balance is a challenge we all face in our daily lives and in order to support with this we are pleased to offer hybrid and flexible working for most of our Avaloqers to maintain work life balance and still continue our fantastic Avaloq culture in our global offices.

In Avaloq we are proud to embrace diversity and understand the success of our business is built on the power of different opinions, we are whole heartedly committed to fostering an equal opportunity environment and inclusive culture where you can be your true authentic self.

We hire, compensate and promote regardless of origin, age, gender identity, sexual orientation or any other fantastic traits that make us all unique, we have done our best to write this advert in an inclusive and neutral way.

Please be aware that we will not accept speculative CV submissions for any of our roles from recruitment agencies, and any unsolicited candidate submissions will be exempt from any payment expectations.

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