Principal mission

As the Assistant Boutique Director, you work alongside your boutique Director to ensure the successful day-to-day operations of your boutique, with a focus on delivering exceptional client service and achieving defined objectives. With your profound understanding of Audemars Piguet's brand fundamentals and your expertise in the intricacies of our watch collections and references, paired with an in-depth knowledge of the watchmaking world's principles, you bring a unique perspective to the team. As the primary support for the Director, you take the lead in managing the team, coaching and developing its members, and ensuring that AP standards for boutique maintenance and presentation are met. You also take on full responsibility for your boutique in the absence of the Director, contributing to the overall success of your boutique and the AP brand. Your impact is felt in your ability to support the Director in driving the success of your boutique through exceptional client service, effective team management, and upholding AP standards, while also demonstrating your leadership potential in their absence.

Responsibilities

AP Brand and Watch Industry Proficiency

Foster a culture of continuous learning and ensure both you and your team possess an exceptional understanding of AP's brand fundamentals, our rich history and heritage, as well as the specificities of our watch collections, watch references, their main features, prices, and sales pitches
Stay up-to-date on competitor's products and industry trends and expect the same from your team in order to provide valuable insights to clients and guide them in making informed purchasing decisions
Proactively enhance your and your team’s knowledge and skills by staying abreast of evolving industry trends and best practices

Client Experience

Establish a positive atmosphere and lead your team in delivering superior client experience by working closely with them to ensure that clients feel welcomed, valued and promptly attended to
Continuously monitor client feedback and Quality Visits results and propose improvements and adjustments as necessary to enhance the client experience
Train team members on product knowledge and delivering exceptional client service, setting performance expectations in accordance with your Director and providing ongoing feedback and support
Take a proactive approach in ensuring a clean and organized boutique environment: diligently observe the overall state of your boutique, including furniture, sales tools, crockery, and other elements, taking prompt action to maintain a well-presented, fresh and engaging boutique at all times

Business Performance and Development

Support your Boutique Director in communicating and achieving sales objectives and KPIs, ensuring they are well explained to your team and closely monitored
Collaborate with other team members to share best practices and enhance the overall performance of your boutique
Assist in monitoring boutique expenses, ensuring that they are in line with profitability goals
Keep track of competitor activities, identifying areas of competitive advantage and implementing strategies to differentiate your boutique
Analyze boutique performance data to identify areas for improvement and implement corrective actions

Team Management

Display a hands-on approach to leading the team, providing guidance, coaching, and training as well as ongoing feedback and support to improve individual and team performance
Ensure that all team members deliver exceptional client service at all times, sharing best practices and providing coaching and feedback as needed
Foster a positive and inclusive work environment that promotes employee well-being, personal growth, and AP’s culture and values
Collaborate with your boutique Director to establish and communicate clear performance expectations and goals for the team
Assist in conducting regular performance evaluations and providing feedback to team members to support their growth and development
Identify and address performance and behavior issues, working with your boutique Director to develop and implement corrective action plans as needed
Assist in recruiting, and onboarding new team members, ensuring that they receive proper training and support to excel in their roles
Foster teamwork and collaboration among team members, promoting a positive and supportive work environment
Ensure that team members adhere to AP company policies and procedures, addressing any violations in a timely and professional manner
Ensure all employees align with AP's Dress Code and Grooming Guidelines and make sure team members’ behaviors aligned with the group standards ensuring they are role models in the Luxury industry

Operational Excellence

Act as your boutique Director in his/her absence ensuring flawless business continuity
Keep all team members informed of AP processes and procedures ensuring all are well understood, implemented, and followed
Ensure the clean and accurate management of client data in the CRM, guaranteeing safe handling and storage of all client-related information, and taking appropriate measures to comply with AP’s data protection regulations
Work closely with the rest of the team and take the lead in ensuring that all operational tasks are completed on time and to a high standard
Ensure that all displays, equipments and systems are well maintained and in good working order, including POS systems, security systems, and other operational equipment
Implement and enforce guidelines and standards to ensure that your boutique's presentation is consistent with AP’s brand's image and aesthetic

Ensure that all actions, transactions, and decisions are in line with AP company practices and legal requirements. Work with transparency, integrity and respect for people and company property. Take accountability for all your actions

Minimum 3–5 years’ experience in a similar role within fine watchmaking or high‑end luxury retail
Strong knowledge of watch complications, competitors, and product storytelling
Proven experience in CRM usage and high‑value client relationship development
Demonstrated ability to manage and develop teams of 10–15 people
Solid background in delivering exceptional luxury client experience and handling client complaints
Fluent English required; Arabic is a plus
Strong initiative, ownership, and accountability
Excellent interpersonal, organizational, and client management skills
Strong team management and people development capabilities

Audemars Piguet offers a competitive and comprehensive compensation and benefits package.

Audemars Piguet is an equal opportunity and affirmative action employer. Audemars Piguet hires without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.